Welcome to Engagevantage.com. These Terms and Conditions govern your use of our website and services. By using our platform, you agree to comply with and be bound by these terms.
Acceptance of Terms
By accessing or using our services, you acknowledge that you have read, understood, and agree to be bound by these Terms and Conditions.
User Registration
You may be required to register for an account to access certain features of our website. You are responsible for maintaining the confidentiality of your account information.
User Conduct
You agree to use our website in accordance with all applicable laws and regulations. Prohibited activities include but are not limited to:
1. Violating any intellectual property rights
2. Engaging in fraudulent or deceptive activities
3. Uploading malicious code
For Publishers:
1. Content Guidelines
Quality Standards: Publishers agree to produce high-quality content, adhering to specific aesthetic and style guidelines as outlined by the platform or the brand.
Originality: All content must be original, without infringement on third-party copyrights, and tailored to the brand’s values and messaging.
Brand Consistency: Publishers are expected to maintain brand consistency, using only approved brand assets (such as logos and product images) and following specified brand tone and voice.
2. Disclosure and Compliance
FTC Compliance: Publishers must comply with the Federal Trade Commission (FTC) guidelines, including clear disclosures of sponsored content (e.g., using #ad or #sponsored hashtags) to maintain transparency with their followers.
Platform Policies: Publishers are required to follow the policies of the social media platforms on which they operate (Instagram, YouTube, TikTok, etc.), including rules against misleading or harmful content.
3. Professional Conduct
Ethical Behavior: Publishers agree not to engage in any fraudulent activity, including purchasing followers, engagement, or using bots to inflate their metrics.
Respect for Brand Reputation: Publishers must maintain professionalism and avoid posting content that could harm the brand’s image, including content with offensive language, hate speech, or promoting illegal activities.
Confidentiality: Publishers agree to keep campaign details, such as compensation and brand strategy, confidential, ensuring brand information is not disclosed without permission.
4. Audience Engagement and Integrity
Authentic Following: Publishers agree to represent their authentic following and avoid manipulating engagement metrics (such as likes and shares) to present an inflated view of their influence.
Active and Responsive: Publishers should engage with their audience on sponsored posts by responding to comments and questions in a manner that aligns with the brand’s values.
5. Performance Metrics and Review
Monitoring and Reporting: Publishers agree to have their campaign performance reviewed by the platform and the brand, including metrics like engagement rates, impressions, and follower demographics.
Periodic Audits: The platform reserves the right to conduct periodic audits of influencer accounts to verify compliance with these terms, ensuring ongoing alignment with platform standards.
6. Termination Clauses
Grounds for Removal: The terms clearly state that an influencer may be removed from the platform for breaches like repeated failure to disclose sponsorship, non-compliance with brand guidelines, unethical conduct, or any activity that harms the platform’s or brand’s reputation.
Dispute Resolution: If there is a disagreement regarding compliance or performance, publishers agree to follow an outlined dispute resolution process with the platform.
Intellectual Property
All content on Engagevantage.com, including but not limited to text, graphics, logos, and images, is the property of Engagevantage.com and is protected by intellectual property laws.
Limitation of Liability
Engagevantage.com is not liable for any direct, indirect, incidental, consequential, or punitive damages arising from your use of our services.
Termination
We reserve the right to terminate or suspend your account at our discretion, without notice, for any reason, including but not limited to violation of these Terms and Conditions.
Governing Law
These Terms and Conditions are governed by and construed in accordance with the laws of the jurisdiction in which Engagevantage.com is registered or operates.
Changes to Terms and Conditions
We reserve the right to update these Terms and Conditions. Any changes will be effective immediately upon posting on our website.
Contact Us
If you have any questions or concerns about these Terms and Conditions, please contact us at contact@engagevantage.com.